Is Apple and Google surrendering the 30/70 split?
Since the dawn of the App Store, Apple and Google have adopted the 70/30 revenue share, with 70 per cent of sales going to developers and the rest going into the platform holders’ coffers.
More recently, Facebook Instant Games on Android adopts the same revenue share after Google Play’s, leaving developers with a minority share in revenue (49 per cent). Google and Apple have meanwhile already cut their revenue share for subscriptions after one year to 85/15.
Epic recently adopted an 88/12 revenue split on the Unreal Marketplace (though that deals with assets rather than apps and games).
But with mobile marketplaces making billions of dollars a year, and Apple now worth $1 trillion, is it time for a change to the terms?
Apple and Google have been ruling the air space of mobile apps since the beginning and I guess the time for a change has come. The shift towards the change in the revenue share model has already started and we will see the outcome of it in the near future. There is also vast number of competing platforms emerging: Amazon, Epic, Huawei… just to name few that are actively looking for new markets and developers to integrate with them.