Boost your LTV with dynamic pricing

Apprien automated IAP pricing engine

Today most video games and especially indie developers lose money and scaling up opportunities; most games studios constantly struggle with pricing and how to manage it. This is hindering their ability to stay in the race and make good business. Also, the cost of user acquisition reaches record highs each year making the situation even harder. So, rejecting best practices such as dynamic pricing from other industries is irresponsible!

Analytics

Pricing needs to be analyzed continuously. With our sophisticated pricing analysis you find out what sells and what doesn’t. Identify high seasons and top products, monitor how discounts and competitor prices affect your demand and react to it to defend your revenue. Use the forecasting to complement your decision making process. And the best is that you can beat competition by reacting faster to market changes!

 

 

 

Turnover maximization

We enable that your prices are always optimal for turnover maximization based on price elasticity of demand. Apprien can boost your LTV either by increasing prices when the willingness to pay is higher or by optimizing sales volumes when competition is hush. This method used by successful mobile game companies worldwide is now available for you too.

 

 

 

Dynamic Pricing

And best of all – it’s totally automatic. Sit back and let Apprien take care of the daunting job of pricing a whole range of your IAP products. In the meanwhile you and your staff can monitor growing revenue streams on the dashboard and focus on developing the key areas of your business.

Arto Käyhkö: Peliala voi menestyä vain yhdessä

Arto Käyhkö, CEO at Apprien, COO at PHZ Game Studios

”Suomessa pelialalla kaikki tuntevat toisensa. Samat ihmiset joko perustavat uusia pelistudioita tai liikkuvat studiosta toiseen. Verkostoitumisen kannalta se on kätevää, koska yhteydet pysyvät.

Jos meiltä joku lähtee maailmalle pelialan tapahtumiin, se joku olen vähintään minä. Matkustan 50–100 päivää vuodessa ympäri maailmaa.

Suomalainen pelialan väki on tottunut matkaamaan pitkiä matkoja messuille kuulemaan alan viimeisimmät uutiset ja näkemään uudet pelijulkaisut. On tavallaan hassua, että matkustamme 8 000 kilometriä Helsingistä San Franciscoon tapaamaan toisiamme, yhteistyökumppaneita ja asiakkaita. Tämä on kuitenkin alusta alkaen toiminut näin, koska peliala on globaalia, ja alan messut kansainvälisiä.

Kuva: Eirik Manne. Editointi: Marko Torkkeli

Olen Apprien Oy:n toimitusjohtaja ja PHZ:n Game Studios Oy:n operatiivinen johtaja ja osakas. Apprien on mobiilipelifirmoille suunnattu mobiilipelien optimaalia hinnoittelua tekoälyn avulla tekevä tuote.

Tulin taloon 2017 vastaamaan Apprienin liiketoiminnasta, myynnistä ja markkinoinnista. Olen tehnyt 20 vuotta erityyppistä myyntiä, ja pelialan kanssa olen ollut tekemisissä 15 vuotta. Päiviin mahtuu paljon palavereja ja paljon sähköistä viestintää.

Verkostoituminen on myynnin työväline. Tehtävissäni on keskeistä, että tunnen pelialan oleelliset ihmiset; pidän heihin yllä riittävää yhteyttä, ja pystyn avaamaan keskusteluja sen takia, että tunnen heidät ja he tuntevat minut. Suomen peliala käsittää noin 2 500–3 000 ihmistä.

Mikäkö on riittävä yhteys? Keskeisiin asiakkaisiimme olen yhteydessä useita kertoja viikossa. En roiku ilkkapaanasten ja petervesterbackojen hihassa päivittäin, mutta vähimmillään niin, että näemme muutamia kertoja vuodessa keskeisimmissä alan tapahtumissa tai vaihdamme viestejä uusien pelijulkaisujen yhteydessä.

Pelialan ihmiset ovat mukavaa ja fiksua väkeä. Kyse on pienistä ja omistajavetoisista yrityksistä, joiden kanssa sovitut asiat tapahtuvat aika nopeasti. Ei näy jäykkyyttä tai tiukkoja ylähuulia. Voi puhua kenelle tahansa mistä tahansa. Peliala uskoo paljon testaukseen ja kokeiluun, joten mielipide on validi, jos on olemassa dataa perustella oma näkemys.

Toimialan pienuuden takia pelialan sisään on rakentunut ajatus, että vain yhdessä voimme menestyä. Yhteistyö toimii yhä hyvin. Ei kannata pissiä toisen vihtaan, koska sillä voidaan vihtoa sinunkin selkääsi. Jos en jaa tietoa sinulle, sinäkään et jaa minulle, ja kaikki kärsivät.

Pelialalla näkyy usko tekemiseen ja draiviin. Ala on opettanut, että on parempi tähdätä kuusen latvaan ja kupsahtaa puoliväliin kuin tähdätä alaoksiin ja pudota maahan. Apprien ja PHZ Games Studios ovat kasvattaneet ja opettaneet epävarmuuksien ja muuttuvien tilanteiden sietämistä.

Nuorena en ollut peleistä niin kiinnostunut. Pelaan, mutta aika vähän: muutamasta minuutista puoleen tuntiin. Yleensä pelaan meidän asiakasmobiilipelejämme ja sellaisia pelejä, joiden kanssa haluamme Apprienin olevan kosketuksissa.”

Kirjoittaja: Eija Kallioniemi

The Team Apprien will be in Games Connection and GDC-2020 !

It´s that time of the year again when the video games industry from all over the world gather under the North-Californian sun and check what is happening and whose doing it!

Guess what – the lovely “yellow birds” the team Apprien Arto and Jesse will be there too. Come to meet us and hear what have we been doing with our 115 million users and of course grab your invitation to the legendary #ApprienParty ! See you in San Francisco 15th to 20th of March.

PGC2020 London & White Nights Amsterdam

Our crew from both Apprien and Game Studio had a great time out in London at PGC 2020! Good chats and great meetings were had, and of course it was a pleasure to see so many people at the Apprien Party on Monday!

Jesse and Arto continued onwards to White Nights Amsterdam, where they are still available to meet all of you. Just go find their booth and see what’s up!

The Team Apprien will be at PGC2020 in London !

Come to meet Arto and Antti from team Apprien at the Pocket Games Connect 2020 in London. We have with us also our PHZ Game Studio representatives Jesse and Henri, so you have excellent opportunity to see and test our new game in the works, called Siege Castles. Cheers and see you in London

PS: Apprien Nordic Dev party is on again on Monday 20th. Invitations from Arto and Antti 😉

Apprien team @ Slush `19

It´s that time of the year again! Yes, it´s SLUSH! Come to meet Apprien yellow hooded knights at the Slush and lets share ideas about dynamic pricing and mobile game monetisation.

Aalto EE Game Executive course visited Apprien

We had a fun evening with Aalto University Executive Educations 5th Game Executive course members from all over the world. The participants from Ireland, Russia, Catalonia, Brazil among others where really surprised about the Finnish Sauna and spa (palju as we call it in Finnish). We also showed our Siege Castle game and presented Apprien dynamic pricing engine and that led us to a vivid conversation about IAP pricing. Thanks for coming and thanks Sisu Ventures, Play Ventures and AaltoEE for such a great evening! We made lot´s of new friends of Apprien 🙂

Paris Game Connection 2019

The team Apprien and PHZ Game Studios join forces in participation of Paris Game Connection 2019! Come to meet us at booth 102a and see the latest version of Siege Castle game and talk about IAP monetisation options! We also have a pre-event party with our friends from Bonus Stage ltd. Pa

Blog by Klaus: Scheduling Your Game Development

One of the most important things in game development, is to understand the importance of scheduling.

Games are one form of art. Which also means that it’s almost impossible to call anything “ready” or “complete” when talking about game features. It can be never ending process, to work with something because it just doesn’t feel/look “as good as I want it to be”. 

Iterating stuff is good, but at some point you just have to let it go and move forward. That’s either your extreme self discipline, or the deadline which is tomorrow.

So how do you create efficient schedules for your game project? I’m going to drop down concrete steps, which you should mark into your calendar. The time you need to reserve for these tasks depends on the size of your project.

For the first markings for your calendar, you are not supposed to mark the launch date just yet. Now you need to focus to get a clarification as soon as possible, that the game you’re planning to make is interesting enough for the players. Once you’ve successfully got through the following steps, you will most definitely have a clear vision, that should you continue or leave it right there.

1 CORE DESIGN

When is your core design complete and written in a format that others can read it? Yet again, it’s easy to just skip this and think that “I can keep on working with it in near future, why focus on writing it now?”

With “Core Design” written, you are more ready to ask for feedback from fellow developers even without writing a single line of code. (Why not drop your “Core Design” document to our Discord channel?)

2 PROTOTYPE

When is the first playable prototype complete which you can show for your “closest friends” and/or colleagues? With this prototype, you’re supposed to show that the game idea really is interesting and offers something unique. Set a deadline for yourself, when you’re supposed to share it! (You can use pages like itch.io to do it as well.)

3 “MOCKUPS”

When can you present “a faked screenshot” of your game? How it WOULD look, if it was complete? This is one of the most interesting parts when designing your game. By creating “a faked screenshot” of your future game, it’s much easier for you to understand what kind of features you will be creating, but also to present your game idea. The screenshot + playable prototype is more than thousand words!

4 “ART BIBLE”

You need rules which direct your work when creating graphics for your game. These rules is to make it easier to create similar graphics through the development process. Without the rules, it’s rather easy to sidetrack from the “original idea” and create something totally different. (For more information of “creating rules” I would suggest you to watch this episode of “So you wanna make games”)

5 GAME DESIGN DOCUMENT

Full description of the game your about to create. What kind of mechanics, features, monsters, weapons and such will it include? 

You’re not supposed to write down all the possible stuff. This is the moment to clarify the size of the project for yourself and understand are you even able to create it. If yes, how long will it take?

6 DEMO

When will the first playable demo be out? This is the version which is supposed to be entertaining for your core group. It may still be buggy, but it’s appealing and raises the interest. Set a date when you are supposed to be releasing it! (You can use pages like itch.io to do it, or why not Game Jolt?

7 VERTICAL SLICE

When will you have a small slice of your game complete, which feels 100% complete and works as an proof of your skills. Vertical slices are mostly created to be shown for the publishers, to clarify that you’re able to create something awesome and epic, but you just need more time to create more content.

With vertical slice you can also able to start recording gameplay material for awesome teaser/trailer which you will be needing in the next step.

8 PRESS RELEASE

When will you start spreading the word of your game for press, influencers and similar? You need this date to your calendar, since without it you may get lost into polishing, fixing and tweaking your game for ages. Make a trailer of your game and start pounding the “marketing drum” to get eye-balls for your creation!

CONCLUSION

Once you’ve done all the previous steps, you should be getting visibility for your game. If you’re new, the amount of visibility will not (most likely) be insanely high, but it’s something! It’s good to understand that this is the moment where you should be able to define, is the game interesting and appealing enough that it should be finished and shipped. The previous steps took you X amount of time (depending on your project), but finalizing the game will take a lot more. Think carefully, is the numbers showing that you should do it?

Apprien at the PGC Helsinki!

If you are coming to Helsinki next week and participating the PGC Helsinki event on 1st and 2nd of October – come to say hi to the team Apprien with yellow hoodies and secure your invitation to our legendary party 🎉

Apprien at the IGDA Helsinki Networking event

The team Apprien joined forces with Aalto University Executive Education and GamesMakers of Finland and participated as a co-sponsor for the September Networking event of IGDA Helsinki chapter. We had a fantastic evening and a lot of meetings with new and old friends. Especially great to see that the gaming industry community is so interested about enhancing their networking capabilities.

Also the panel discussion with MiTales, Barona, Critical Force and others was also top notch and raised vivid conversation among the audience. Happy to be part of the event and definitely coming back again.

GG – The team Apprien 😉