Boost your LTV with dynamic pricing

Apprien automated IAP pricing engine

Today most video games and especially indie developers lose money and scaling up opportunities; most games studios constantly struggle with pricing and how to manage it. This is hindering their ability to stay in the race and make good business. Also, the cost of user acquisition reaches record highs each year making the situation even harder. So, rejecting best practices such as dynamic pricing from other industries is irresponsible!

Analytics

Pricing needs to be analyzed continuously. With our sophisticated pricing analysis you find out what sells and what doesn’t. Identify high seasons and top products, monitor how discounts and competitor prices affect your demand and react to it to defend your revenue. Use the forecasting to complement your decision making process. And the best is that you can beat competition by reacting faster to market changes!

 

 

 

Turnover maximization

We enable that your prices are always optimal for turnover maximization based on price elasticity of demand. Apprien can boost your LTV either by increasing prices when the willingness to pay is higher or by optimizing sales volumes when competition is hush. This method used by successful mobile game companies worldwide is now available for you too.

 

 

 

Dynamic Pricing

And best of all – it’s totally automatic. Sit back and let Apprien take care of the daunting job of pricing a whole range of your IAP products. In the meanwhile you and your staff can monitor growing revenue streams on the dashboard and focus on developing the key areas of your business.

Arto Käyhkö: Peliala voi menestyä vain yhdessä

Arto Käyhkö, CEO at Apprien, COO at PHZ Game Studios

”Suomessa pelialalla kaikki tuntevat toisensa. Samat ihmiset joko perustavat uusia pelistudioita tai liikkuvat studiosta toiseen. Verkostoitumisen kannalta se on kätevää, koska yhteydet pysyvät.

Jos meiltä joku lähtee maailmalle pelialan tapahtumiin, se joku olen vähintään minä. Matkustan 50–100 päivää vuodessa ympäri maailmaa.

Suomalainen pelialan väki on tottunut matkaamaan pitkiä matkoja messuille kuulemaan alan viimeisimmät uutiset ja näkemään uudet pelijulkaisut. On tavallaan hassua, että matkustamme 8 000 kilometriä Helsingistä San Franciscoon tapaamaan toisiamme, yhteistyökumppaneita ja asiakkaita. Tämä on kuitenkin alusta alkaen toiminut näin, koska peliala on globaalia, ja alan messut kansainvälisiä.

Kuva: Eirik Manne. Editointi: Marko Torkkeli

Olen Apprien Oy:n toimitusjohtaja ja PHZ:n Game Studios Oy:n operatiivinen johtaja ja osakas. Apprien on mobiilipelifirmoille suunnattu mobiilipelien optimaalia hinnoittelua tekoälyn avulla tekevä tuote.

Tulin taloon 2017 vastaamaan Apprienin liiketoiminnasta, myynnistä ja markkinoinnista. Olen tehnyt 20 vuotta erityyppistä myyntiä, ja pelialan kanssa olen ollut tekemisissä 15 vuotta. Päiviin mahtuu paljon palavereja ja paljon sähköistä viestintää.

Verkostoituminen on myynnin työväline. Tehtävissäni on keskeistä, että tunnen pelialan oleelliset ihmiset; pidän heihin yllä riittävää yhteyttä, ja pystyn avaamaan keskusteluja sen takia, että tunnen heidät ja he tuntevat minut. Suomen peliala käsittää noin 2 500–3 000 ihmistä.

Mikäkö on riittävä yhteys? Keskeisiin asiakkaisiimme olen yhteydessä useita kertoja viikossa. En roiku ilkkapaanasten ja petervesterbackojen hihassa päivittäin, mutta vähimmillään niin, että näemme muutamia kertoja vuodessa keskeisimmissä alan tapahtumissa tai vaihdamme viestejä uusien pelijulkaisujen yhteydessä.

Pelialan ihmiset ovat mukavaa ja fiksua väkeä. Kyse on pienistä ja omistajavetoisista yrityksistä, joiden kanssa sovitut asiat tapahtuvat aika nopeasti. Ei näy jäykkyyttä tai tiukkoja ylähuulia. Voi puhua kenelle tahansa mistä tahansa. Peliala uskoo paljon testaukseen ja kokeiluun, joten mielipide on validi, jos on olemassa dataa perustella oma näkemys.

Toimialan pienuuden takia pelialan sisään on rakentunut ajatus, että vain yhdessä voimme menestyä. Yhteistyö toimii yhä hyvin. Ei kannata pissiä toisen vihtaan, koska sillä voidaan vihtoa sinunkin selkääsi. Jos en jaa tietoa sinulle, sinäkään et jaa minulle, ja kaikki kärsivät.

Pelialalla näkyy usko tekemiseen ja draiviin. Ala on opettanut, että on parempi tähdätä kuusen latvaan ja kupsahtaa puoliväliin kuin tähdätä alaoksiin ja pudota maahan. Apprien ja PHZ Games Studios ovat kasvattaneet ja opettaneet epävarmuuksien ja muuttuvien tilanteiden sietämistä.

Nuorena en ollut peleistä niin kiinnostunut. Pelaan, mutta aika vähän: muutamasta minuutista puoleen tuntiin. Yleensä pelaan meidän asiakasmobiilipelejämme ja sellaisia pelejä, joiden kanssa haluamme Apprienin olevan kosketuksissa.”

Kirjoittaja: Eija Kallioniemi

Apprien Pricing Engine

 Get to know how Apprien Pricing Engine can help you boost your IAP revenue!

Arctic Games and NORDSKEN in Skellefteå!

To keep busy with the events and travelling the third and final event in May 2022 was Arctic Game 2022 and the role-play / cosplay event Nordsken in Skellefteå in Norther Sweden. Nordsken is a legend and largest onsite consumer games event in Sweden, but Arctic Games is a relatively new comer what comes to the business events, it’s the 5th year it was organised and two of those were only online during the pandemic.

Arto from the Team Apprien was brave enough to take the trip into the middle of now where in the Swedish tundra and meet the nordic developers! Also participated the Umeå guys, Turborilla, Mad Skill Motorcycles game 3 year party. Some 15 pre-set meetings and some tens of ad hoc meetings where set during the short two day trip and we made a lot of new friends of Apprien (thanks GTR guys from Germany) and old friends from Zordix, Turborilla and Raw Fury + Level8. Now we will take summer bit easier on travelling and pack our yellow hoodies again on August to participate GamesCom in Cologne in Germany!

 

Nordic Games – Finally !

The happy fellows in yellows – Arto Käyhkö (Apprien) and Sasu Louke (PHZ Game Studios) jumped into their yellow hoodies again and travelled (finally) to Malmö to participate in much awaited NORDIC GAMES 2022 conference. The conference that has always been good to us and many good deals, customers and found memories happened here!

This time the conference was organised in hybrid mode and some 2000 participants, both live at the Slagthusset in Malmö and over the web took part of the conference. Participants were mainly from Nordic countries, but also fair bit of international participants arrived in Malmö, Sweden. 

The 3 days of meetings and parties were great again. We mainly focused on meeting investors and publishers for our game studio and the new game concepts but also met a lot of old, current and hopefully new Apprien customers 🙂 Some 34 pre-arranged meetings, tens of ad-hoc meetings and happy coincidence meetings happened during the days. Two pilot agreements for Apprien were achieved and few interesting investor dialogues with Embracer Group and Amplifier Game Investment companies were also started. We also participated in fun parties with Invest in Skåne, Amazon-AWS and Xsolla just to mention few.  Hope to see all you again in other events and next year again in Malmö for sure!

Apprien in PGC Seattle Investor meet-up

In May 2022 the Team Apprien and PHZ Game Studios packed their bags again and jump in the iron bird to travel over the big ocean to States again. This time we landed in the State of Washington and in Seattle, jet city, as the locals used to call it, to participate the Pocket Games Connectors investors meet-up. Excitement was in the air when the yellow hoodies popped into the Hyatt hotel lobby at Monday morning on the beginning of the event!

Meetings with investors and publishers were lined up for the two days and some +500 participants where participating the event onsite and some couple of hundreds more over the web. We had interesting meetings with LVP, Andreessen Horowitz, Game Makers Fund, Amazon Game Tech, Pollen VC and Triple Dragon to talk about the future investment to our games and Apprien platform. More to come on the out comes of these conversations during the summer !

Team Apprien and PHZ Game Studios will be again in GDC 2022 in San Francisco!

The team Apprien and PHZ Game Studios are back in the saddle again and traveling to the traditional crown jewel of the gaming industry events – GDC 2022 (Game Developers Conference) www.gdconf.com 

Our boys in yellow: Antti, Arto and Jesse will be in San Francisco 21st of March until the end of the event 25th of March. If you want to catch up and hear the latest from Apprien pricing engine development and see our latest game Castle War, please come to say hi! Game can be downloaded both Android and iOS stores globally. Also remember, that we have our traditional first day afterwork event on Monday!  https://play.google.com/store/apps/details?id=com.pid.castlewar&hl=en&gl=US

Remember to wear some flowers in your hair when in San Francisco – peace and love 🕊

 

Apprien and PHZ Game Studios in PGC London 2022

The team Apprien and PHZ Game Studios packed their luggages and roll-ups in a very long time and headed to the old mery London for the Pocket Games Connect 2022 event. It was a long anticipated return to our favourite event, which has always treated us good and we have had many successful cases to bring home from London in previous years.

This time our team: Arto, Antti and Jesse were especially exited to show the PHZ Game Studios new game Castle Wars (iOS and Android) to the public and conveniently the game was launched (with our partner PlugInDigital, PiD)  just couple of weeks after the event, so the people at the event got real treat and fresh out of the oven type of experience of the game!

We had again busy days filled with meetings (approximately 75 scheduled meetings + random meetings) and fantastic evening with our traditional Apprien first day get together in restaurant Finch´s where approximately 70 of our friends came to meet our team and enjoying few pints after the first day. All and all the event was successful and we had again many follow up cases to bring home. Also, we noticed that the game industry business events are slowly but surely getting back to ordinary and people are enjoying to meet each other also in physical space. Next events that we are planning to join are GDC 2022 in San Francisco and Nordic Games in Malmö, Sweden.

 

Apprien participated in the Slush event in December 2021

Apprien participated in the Slush event in December 2021. More about the atmosphere with pictures!

 

Apprien participating the NG2021 Autumn and Huawei Developer Conf.

It was good to see that the games business is getting bit by bit back to normal or at least the way it was before the pandemic. The good old fashion face-to-face business events with the gaming industry peeps – oh, I have missed this indeed 🙂

Since the Nordic Games 2021 needed to be moved from spring to the autumn time, it was a good idea to combine the physical presence of team Apprien with the Huawei Nordics Developer Conference 2021 and Nordics afterparty in Copenhagen. A bunch of loyal and eager Nordic developers from Finland, Sweden, Germany, Denmark, Estonia and Poland where present. Also, the Nordic team of Huawei AppGallery and HMS teams were present and organising the first ever Nordic Developers Conference. It was very interesting to meet the different Nordic developers and Huawei teams from AppGallery, HMS-platform development, Huawei Technologies and Huawei Developer Relations units.

In Nordic Games Apprien and PHZ Game Studios teams focused on meetings with publishers and also with investors who are looking possibilities with F2P mobile games. Apprien also met with existing and new customers within the Nordic mobile developers and studios. All and all some 30 interesting meetings where held. The Huawei Developers Conference focused on explaining how to launch games in AppGallery and what are the benefits for developers to start exploring the third global games and apps market place. Also, we got fresh out of the oven (launched last week) presentation about Huawei Cloud services for game developers.

As the pictures show, we had fact packed and fund couple of days in lovely and always inspiring Copenhagen, and I truly think this was something that we all were waiting for. See you in next event for sure! At least Team Apprien and PHZ Game Studios will be in Slush 2021 (December) in Helsinki and in Pocket Games Connect 2022 in London (January). See you there, if not sooner 😉

Gray Rhinos, Black Swans and Kekkonen – cyber security training day!

On a sunny and beautiful Saturday, the Apprien and PHZ teams gathered for the annual cyber security day at the picturesque Långvik Wellness and Spa resort in Kirkkonummi. The idea of the companywide cyber security days are to remind us all, no matter what is your job description, about the importance of the cyber security and brush up our knowledge about the company practises and different levels of the security we have in place. We also usually have someone outside the company to give us an in depth key note on trending cyber security themes. This time we had the pleasure to welcome Professor of Practise Dr. Jarno Limnéll from the Aalto University to talk about the cyber threats and how to prepare for them.

One might wonder, that what the heck the Rhinos and Swans in the headline has to do with the cyber security subject: well the answer is simple, those are commonly used metaphors for different events that typically or quite seldom occure, but are still something that we should prepare for. Term Black Swan might be the most common of these two. Since usually Swans are 99% white, it is really rare to encounter with black ones. Never the less they still appear, and actually some evidence shows that somewhere between 5% up to 7% of the Swan population might actually be different colour than white. Gray Rhinos instead are events, that are statistically quite realistic to happen and have significant influence on our life, but for some reason we have neglected the preparations for them. These might be Tsunamis, global pandemia, big blackouts in electric grids or labour strikes. Swans might be so seldom that huge efforts to prevent them are too costly and worthless to uphold, but the Rhinos are most likely to happen and their effects are so big that we should focus on preventing them or at least plan how to minimize the effects and maximize the damage control. This is definitely something to consider and as Professor Limnéll highlighted: 43% of Finnish companies said that their business would not survive if they would not be able to access internet in 24h hour / one day (survey 2019) .

During the course of the day our legal counsellor Mr. Asmo Esser talked about the current situation with GDPR in Europe and we went through some latest cases to realise that privacy related breaches and how companies handle our information are actually increasingly responsible for cyber crimes and business risk for all companies in Europe, no matter of the line of business or size. Our founder Mr. Antti Hätinen, Mr. Ville Välimäki and Mr. Skylar Kong spoke about our own internal security processes and learnings how certain customers of PHZ handle their own cyber security. Then our occupational safety and health manager Mr. Kalle Alanen talked about the effects of remote work for cyber security and how to guard your work and private digital surroundings.

The seminar day ended with the key note speech from Professor Limnéll about the current trends in cyber security, different threats and way of trying to influence us via different digital channels. Deep fake videos, integrity of the data and AI based segmenting are already widely in use for both governmental operators and private companies. But are there any realistic technical solutions to fight against these threats, probably not, but what could be the best way to prepare: education, media literacy and awareness. The more we know and the more we can question different sources and messages and the better off we are. Also, Professor  Limnéll raised a very good question at the end of the key note: should we aim to digitalise everything? If not, what should be left out. Digitalisation is tool not the goal itself as he aptly said.

With these questions and heads full of new ideas how to be aware of different cyber threats we went to have fun Långvik games and since in Finland we definitely had sauna and spa and ended the fantastic evening with a superb dinner at the Långvik Kekkos-lounge! 

Mansen menoa: Raitsikka ja Periskooppi…

Apprienin ja PHZ Game Studion dynaaminen duo: Antti ja Arto vierailivat jälleen Tampereella tapaamassa asiakkaita ja selvittämässä miten Mansessa pääsee palaverista toiseen raitsikalla 🚃 – no hyvinhän sillä pääsi! On kerrassaan mainio juttu, että meidän toimisto (Platform6) sijaitsee aivan keskustassa, niin sieltä voi sujuvasti hypätä raitsikkaan ja suhailla sillä pelistudioita moikkaamaan. Tämä sopii hyvin meidän kestävän koodin periaatteita noudattavan firmamme ajatuksiin.

Tampereella toki tapahtuu paljon muutakin mielenkiintoista kuin pelkästään raitsikan ilmestyminen katukuvaan: pelifirmoilla, joista moni onkin jo meidän kumppaneita, on paljon uusia pelejä tulilla ja odotamme innolla niiden julkaisua. Muutenkin korona ei ole ilmeisesti vaikuttanut Tamperelaiseen digi- ja peli- sekä it-toimialaan paljoakaan vaan sen kasvu jatkuu kohisten, kuten Aamulehden pääkirjoitus myös mainiosti asian viikonloppuna huomio. Linkki artikkeliin tässä: https://www.aamulehti.fi/paakirjoitukset/art-2000008197766.html

Vierailumme huipentui Ratinassa ravintola Periscopen huipulle jossa tapasimme vanhoja tuttuja ja uusia tuttavuuksia Tamperelaisten pelikehittäjien muodossa.  Nähtäväksi jää millä kulkupelillä seuraavaksi liikumme Mansessa 😃

Guide for installing Apprien Objective C SDK to your game or app project