Boost your LTV with dynamic pricing

Apprien automated IAP pricing engine

Today most video games and especially indie developers lose money and scaling up opportunities; most games studios constantly struggle with pricing and how to manage it. This is hindering their ability to stay in the race and make good business. Also, the cost of user acquisition reaches record highs each year making the situation even harder. So, rejecting best practices such as dynamic pricing from other industries is irresponsible!

Analytics

Pricing needs to be analyzed continuously. With our sophisticated pricing analysis you find out what sells and what doesn’t. Identify high seasons and top products, monitor how discounts and competitor prices affect your demand and react to it to defend your revenue. Use the forecasting to complement your decision making process. And the best is that you can beat competition by reacting faster to market changes!

 

 

 

Turnover maximization

We enable that your prices are always optimal for turnover maximization based on price elasticity of demand. Apprien can boost your LTV either by increasing prices when the willingness to pay is higher or by optimizing sales volumes when competition is hush. This method used by successful mobile game companies worldwide is now available for you too.

 

 

 

Dynamic Pricing

And best of all – it’s totally automatic. Sit back and let Apprien take care of the daunting job of pricing a whole range of your IAP products. In the meanwhile you and your staff can monitor growing revenue streams on the dashboard and focus on developing the key areas of your business.

Apprien @ Slush ’18

Apprien can be found at Slush ’18. Lots of meetings, new and existing customers! Very inspiring and future looks bright!

Slush '18
Slush '18
Slush '18

Later today Apprien and PHZ.fi will arrange a pre- Slush ’18 after-party. More content from that later! 😉

Manse Games

Thursday 22.11.2018 Apprien team participated in Manse Games, which was, for the first time ever, held in Tampere. Manse Games is free one day conference for mobile game industry professionals. Conference gathered the top developers and service provides in one place to hear the latest news and tips from mobile game industry.

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Event was organised by Tampere based mobile game companies Traplight and Bon Games. Apprien was one of the main   partners on Manse Games aside with Google, Business Tampere, Bananas and Matchmade. Conference was held in Palatsi venue in the city centre if Tampere, I would say that the place is quite magnificent.  Audiovisual performance was on-point and we enjoyed a fantastic meal, which kept us fresh through the event.

Program was filled with amazing lane-up of speakers from companies such as Google, Supercell, EA and GameRefinery. Top-notch speakers shared openly their professional insights from analytics, design, game launching to monetisation. Overall the speeches and panels were very well prepared and included all aspects on game industry.

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I was positively surprised of the variety of speakers. It’s quite rare to hear about mobile game advertising on social media platforms, even it’s one of the main things on game marketing. We also heard how to lower your player expenses with target marketing and what to learn from Asian game market.

Of course we had time to mingle and chill out with our friends and partners after the conference. Evening continued via karaoke and drinks. We had a blast! Overall conference was amaizingly put together and informative. If you missed Manse games this year, don’t worry! Manse Games will be organised again next

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What is the Impact of Social Media on Your Marketing Planning

The relationship between a brand and consumer has changed dramatically in 2018 thanks to the impact of social media. By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer’s demands and likes/dislikes.

A few years back, marketing business via social media platforms were manageable and easy, usually it were just about presence. Millenials are confronting brands and companies at least 30% per month via social media. If you want to target sleeping social media audience, brands should be fully invested in their marketing at all social media platforms. It’s about the bigger picture than just a having nice looking website.

Building an active and target based social media is no easy feat, especially with the ever-evolving algorithms on Facebook, Instagram and Twitter, making it increasingly difficult for marketers and companies to reach customers through social networks.

Want to know how to utilize social media to achieve your business growth goals?

Since early as 2014 organic reach has declined slowly, which affects in post exposure. You either work with the systems to maximize performance, or you watch your social media platform traffic slowly decline. Facebook and Instagram are mainly moving closer to social experience such as reactions and commenting that happens between users. Twitter is focused on a much more real-time and in-the-moment feed, usually people use Twitter in news reading and quick updating.

Usually retailers rely on social media marketing efforts to drive in-game sales. You should think about alerting users what is going on in-game in social media, at the same time awareness increases among non-users and is usable gimmick to draw them in. Active social media present drives users to share their using experience, that helps you get feedback from your product and opens a curtain in a users perspective. Answering feedback which has come through via social media is crucial, and takes time if you have to scroll throughout non-important messages and bots.

How written down strategy improves your social media

Social media marketing is like any business growing method, it is closely compared in-person marketing. Strategy behind all is planning and using the planned steps to get closer to your goal. First of all you have to think about the target audience such as age and genre using these factors you have to transfer them to social media platforms algorithms. At the same time , its best to set goals that you know are attainable. Setting goals right away to growing your visibility example on facebook to 2000 page likes on a week is just unrealistic.

Important metrics and what are they?

Usually follower count and likes are always good measure scale to social media success, but Business marketing isn’t only measured by only these two metrics. When you are thinking about including social media platforms in your budget, you have to learn when you are succeeding and failing. Reach is an upper category to all marketing in social media, reach is combines on organic and paid likes, clicks, engagement and post/hashtag performance.

How to create post to get the best reach?

By staying up-to-date on trends and following the moment of your target group. Following constantly moving area and environment can be hard if you don’t have dedicated resources on it. Rightfully used Marketing in social media platforms can be as rewarding as in-person sale.

The Challenge and how to solve it

The Challenge of making revenue

  • Monetisation is more than just pricing – it should be viewed as a holistic approach in game design and how it should be benefitting making of money.
  • The elements are much more deeper in the game development than just setting IAP prices or advertisement layers: you need to consider what are players motivation, ability and willingness to spend and on what kind of tools you have to bespoke them.
  • Monetisations planning starts when you start developing the game and fitting the idea to your core audience needs and values.
  • Pricing is only one part of it – it is the understanding of what value you are creating and how much of it you release to your customers and how they see the value of it.
  • Remember – pricing is not guessing – it`s always should based on data and information that you have gathered from the testing and soft launch phase.

Is App Store pricing going to change ?

Is Apple and Google surrendering the 30/70 split?

Since the dawn of the App Store, Apple and Google have adopted the 70/30 revenue share, with 70 per cent of sales going to developers and the rest going into the platform holders’ coffers.

More recently, Facebook Instant Games on Android adopts the same revenue share after Google Play’s, leaving developers with a minority share in revenue (49 per cent). Google and Apple have meanwhile already cut their revenue share for subscriptions after one year to 85/15.

Epic recently adopted an 88/12 revenue split on the Unreal Marketplace (though that deals with assets rather than apps and games).

But with mobile marketplaces making billions of dollars a year, and Apple now worth $1 trillion, is it time for a change to the terms?

Our contributing editor Jon Jordan recently said why he thinks the current model may be doomed. We thought we’d take the question to our Mobile Mavens, specifically asking:

Do you wonder what are Apprien and dynamic pricing?

First we need to define what we are talking about:

Games in general divides in three categories

  1. PC games (VR included)
  2. Console games (VR included)
  3. Mobile Games (VR / AR included)

Apprien operates in the segment of MOBILE GAMING which is also divided in three categories

  1. Freemium (F2P, Free to Play)
  2. Premium (pay to install)
  3. Subscription (i.e Hatch, the Netflix of games model)

Apprien operates in the segment of Freemium / F2P category.

Freemium games are usually monetized by IAP`s , advertisement and promoted content and Apprien operates with the IAP`s pricing.

Let´s face it – games are business and game makers and publishers needs to make money to make the ends meet. Monetization of freemium games is a constant challenge for both the developers and publishers and the situation is not getting easier… Apprien helps developers and publishers to boost the revenue of in app purchases (IAP) by applying dynamic pricing model to the games. By finding the optimal price point of all IAP`s we create at least 20-40% more revenue. This boost is considerable at the current market situation.

What is Dynamic Pricing?

Broad economics theory based definition of dynamic pricing is the practice of altering prices for goods or services in real-time without altering the goods or services (e.g. “just changing the price”). Different users, or possibly even the same user at different times, will see different prices for the same good or service. Consumers are more familiar with the terms like Airline pricing, Surge pricing, Auctions or real time bidding (RTB). So you see that prices change all the time, for a wide variety of reasons and business models. The concept of a “fixed price” that is stable and available to all buyers is currently exception, not the standard in e-commerce. These service has not been available for medium or small developers before, now things are changing and we at, Apprien are offering it to everybody in an automated and cost effective way – pricing as a service PAAS!