Apprien Ltd

Apprien Ltd (“Apprien”) respects the privacy of those using its website and affiliated services, including the Apprien Automatic Pricing Engine (“Services”). This Privacy Policy helps you understand what personal data (“Personal Data”) and non-personal data Apprien collects, and how such data is used.

If you do not agree to the terms of this Privacy Policy, do not use the Services.

1. General

Personal Data” refers to data which allows the identification of an individual person (as defined and in compliance with the European Union’s General Data Protection Regulation 2016/679 and Data Protection Directive 95/46/EC). This is opposite to “non-personal data” meaning data that cannot be used to specifically identify any person.

We commit to adhere to the provisions of the aforementioned legislation and other such applicable laws and regulations pertaining to processing of Personal Data, as well as to process Personal Data in compliance with good data processing practice. All personnel processing Personal Data are obliged to keep such data strictly confidential.

If you are a minor in your country of residence, please seek parental consent before using the Services. If You are under 13, please do not attempt to access or take in use our Services or send any information about yourself to Apprien. Apprien will not knowingly collect Personal Data from anyone under the age of 13. If you believe that we might have any information from or about a child under the age of 13, please contact us at

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make significant changes to this Privacy Policy, we will post a notice in the Services along with the updated Privacy Policy or contact you by email (using the address you have provided in the Services). Your continued use of our Services will signify your acceptance of the changes to this Privacy Policy

2. Types of Data and Sources of Personal Data

Apprien will only collect such Personal Data that is relevant for the purposes described in this Privacy Policy, including information users give to us, and technically gathered information when users use our Services.

Personal and non-personal data is collected directly from the users of our Services, such as through registration.

This data may include:

1. Information required for registration to our Services, such as name and contact detail, including email address.

2. Technically gathered data, such as IP addresses.

In addition to Personal Data, Apprien may collect non-personal data relating to the users of our Services. This information includes either anonymous or anonymized data that is generated during the use of the Services, such as actions in the Services and access times.

Apprien retains the Personal Data collected pursuant to this Privacy Policy for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter, if the collected Personal Data is no longer needed for purposes specified in this Privacy Policy, Apprien will delete all aforementioned Personal Data in its possession within a reasonable timeframe or render it anonymous, meaning “non-personal data”. Further, Apprien will store the following categories of your Personal Data for the retention periods outlines below:


Retention period

Information required for registration to our Services

During your subscription term in our Services, unless a longer retention period is required by applicable laws.

Technically gathered data

During your subscription term in our Services, unless a longer retention period is required by applicable laws.

3. How the Personal Data May be Used

Users’ Personal Data may be used in order to:

a) Provide users with the Services;

b) Improve and personalize the Services, as well as to develop new products and services;

c) Correspond with users regarding customer service issues;

d) To enforce the Terms of the Services;

e) Ensure the functioning and maintenance of the Services; and

f) Ensure users’ compliance with the Terms and this Privacy policy.

4. Third Party Analytics Tools and Disclosing Information

In order to analyze and improve the Services Apprien may use tools provided by third party service providers to collect and use non-personal data. Users may decline the collection and storage of such data from their devices’ settings.

Apprien will not disclose your stored Personal Data to third parties for direct marketing, market research, polls or public registers without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.

Apprien may share non-personal data (such as anonymous usage data, platform types, asset views, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality of the Services.

Your Personal Data might be used for targeted in-service marketing and other similar purposes, and upon Your consent, to email marketing by Apprien. You may opt-out of receiving promotional emails by following the instructions in those emails. If You opt-out, Apprien may still send you non-promotional customer information, such as emails about your account, providing the Services or our ongoing business relations.

Apprien may host the Services in and transfer Personal Data for this purpose to countries outside the European Union or the European Economic Area in accordance with mandatory legislation and this Privacy Policy.

5. Security

Apprien takes reasonable measures to protect Personal Data as the data is transferred from users’ devices to Apprien and to protect the data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, Service’s users should always keep in mind that no Internet transmission is 100% secure or free from errors. For the avoidance of doubt, the safeguarding of all account registration information and credentials are at the Services’ user’s responsibility.

The register will be maintained on external service providers’ servers with appropriate safeguards. The register is protected by appropriate industry standard, technical and organizational safety measures. Although Apprien makes good faith efforts to store the data collected from the Services in a secure operating environment that is not available to the public, Apprien cannot guarantee the absolute security of that information during its transmission or its storage on our systems. Apprien will post a notice in the Services in case material security breach that endangers your privacy or Personal Data, and if necessary, will contact affected users directly. Apprien may also temporarily shut down the Services to protect the Personal Data.

6. Cookies and Other Tracking Technologies

A cookie is a string of information or a small text file that a website stores on a visitor’s device, and that the visitor’s browser provides to the website each time the visitor returns. Apprien may utilize cookies to help it identify and track visitors, their usage of the Services’ website access preferences, improving quality, tailoring recommendations, and developing the Services. Users who do not wish to have cookies placed on their computers can set their browsers to refuse cookies before using the Apprien websites, with the drawback that certain features of the website may not function properly without the aid of cookies.

In addition to cookies, Apprien may use other now and later developed tracking technologies. Users will be notified of use of such tracking technologies.

Apprien does not enable third parties to collect any Personal Data on the Services’ users. However, in Apprien uses the following third-party data analytics platforms:

  • Google Analytics, a web analytics service provided by Google, Inc. You may decline the collection and storage of your data in the future and opt out at:

The Services may feature advertisements served by third parties that deliver cookies to your device so the content you access and advertisements you see can be tracked. You may click on the following link: (or such other URL as may be specified by us from time to time) for information on how to opt-out of the use of cookies for the delivery of more relevant advertising.

7. Rights of the Registered Person and Contact Information

The users of our Services are entitled to review, correct, update and have removed any Personal Data collected on him/her and stored in the register. When a user wishes to use the above right, he or her should send a signed request thereof to Apprien using the contact details below.

Apprien Ltd

Business ID: 2612544-2

Address: PL 527

00101 Helsinki, Finland