The relationship between a brand and consumer has changed dramatically in 2018 thanks to the impact of social media. By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer’s demands and likes/dislikes. A few years back, marketing business via social media platforms were manageable and easy, […]

The Challenge of making revenue Monetisation is more than just pricing – it should be viewed as a holistic approach in game design and how it should be benefitting making of money. The elements are much more deeper in the game development than just setting IAP prices or advertisement layers: you need to consider what […]

Is Apple and Google surrendering the 30/70 split? Since the dawn of the App Store, Apple and Google have adopted the 70/30 revenue share, with 70 per cent of sales going to developers and the rest going into the platform holders’ coffers. More recently, Facebook Instant Games on Android adopts the same revenue share after […]