Is Apple and Google surrendering the 30/70 split? Since the dawn of the App Store, Apple and Google have adopted the 70/30 revenue share, with 70 per cent of sales going to developers and the rest going into the platform holders’ coffers. More recently, Facebook Instant Games on Android adopts the same revenue share after […]

First we need to define what we are talking about: Games in general divides in three categories PC games (VR included) Console games (VR included) Mobile Games (VR / AR included) Apprien operates in the segment of MOBILE GAMING which is also divided in three categories Freemium (F2P, Free to Play) Premium (pay to install) […]