(by David Pokress) Mobile gaming is making the jump from traditional ad mediation to header bidding technologies that are proving to establish higher yields, but how long is that going to take? When ad mediation first began – as a direct solution to the problem of too many demand sources / SDKs – one of […]

First we need to define what we are talking about: Games in general divides in three categories PC games (VR included) Console games (VR included) Mobile Games (VR / AR included) Apprien operates in the segment of MOBILE GAMING which is also divided in three categories Freemium (F2P, Free to Play) Premium (pay to install) […]