Apprien automated IAP pricing engine Today most video games and especially indie developers lose money and scaling up opportunities; most games studios constantly struggle with pricing and how to manage it. This is hindering their ability to stay in the race and make good business. Also, the cost of user acquisition reaches record highs each […]

Thursday 22.11.2018 Apprien team participated in Manse Games, which was, for the first time ever, held in Tampere. Manse Games is free one day conference for mobile game industry professionals. Conference gathered the top developers and service provides in one place to hear the latest news and tips from mobile game industry. Event was organised […]

The relationship between a brand and consumer has changed dramatically in 2018 thanks to the impact of social media. By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer’s demands and likes/dislikes. A few years back, marketing business via social media platforms were manageable and easy, […]

The Challenge of making revenue Monetisation is more than just pricing – it should be viewed as a holistic approach in game design and how it should be benefitting making of money. The elements are much more deeper in the game development than just setting IAP prices or advertisement layers: you need to consider what […]

Is Apple and Google surrendering the 30/70 split? Since the dawn of the App Store, Apple and Google have adopted the 70/30 revenue share, with 70 per cent of sales going to developers and the rest going into the platform holders’ coffers. More recently, Facebook Instant Games on Android adopts the same revenue share after […]

First we need to define what we are talking about: Games in general divides in three categories PC games (VR included) Console games (VR included) Mobile Games (VR / AR included) Apprien operates in the segment of MOBILE GAMING which is also divided in three categories Freemium (F2P, Free to Play) Premium (pay to install) […]