ICE, ICE Baby!
The brave CEO of Apprien, Mr. Arto Käyhkö hit the road again towards London and visited the world largest Gambling industry event ICE (International Casino & Entertainment) in exCel London. This was the first time for us and it was an experience, I tell you that! The huge expo was packed with casino, gambling and gaming companies and service provides. More that 180.000 visitors during the week. We were seeking new customers and seeing that what is hot and happening in the gambling and how those will affect the mobile gaming world. We also partneder up with Legal Gaming Ltd. from Finland to host a industry panel with the Finnish gambling and legal experts. I say that I have seen a lot of different kind of events, but this was unique! ICE ICE Baby as they said in London 😉
Always bet on black!